To tell the many stories of sustainability in Peru, Pachamama announces its new digital traceability solution, which allows us to verify and make visible — with auditable data — the origin, practices and impact behind each Peruvian product.

If your company's value chain depends on nature — and you're committed to defending it — we invite you to try the tool and make your story transcend.

Deforestation remains one of the country's main environmental challenges, closely linked to informal and survival economies, to the lack of incentives to preserve standing forests and to value chains disconnected from the territory.
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Faced with this scenario, Pachamama has developed a digital solution that allows evidence—in real time—compliance with standards and protocols, connecting communities, producers and industries with global markets that demand verifiable sustainability.
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The tool combines geolocation, field monitoring and data capture—even when offline— to generate actionable visibility across the entire value chain.

But it goes beyond the technical. It not only digitizes processes: it co-designs with communities, verifies protocols and transforms data into decisions for companies, markets and territories. Deforestation remains one of the country's main environmental challenges, closely linked to informal and survival economies, to the lack of incentives to conserve standing forests and to value chains disconnected from the territory.

Thus, it helps to break a historical cycle: local actors without tools or incentives in the face of markets that demand sustainability without being able to verify it. Because, in the end, traceability also makes visible what is usually under the radar: the people, practices and traditions behind the products.

Modesto's work shows us that standing forests can generate more value than felled forests, and that it is possible to build sustainable, resilient and inclusive agroforestry economies—driving families and entire communities.

SE DIBUJAN SUEÑOS is a LUCHA and TAPPOYO initiative that invites Peruvian entrepreneurs to imagine what they can achieve and to affirm their potential through art.

In their first edition, Fany, Betty and Jackeline drew their own business dreams accompanied by artists who guided them in this creative process.

In adverse contexts, where uncertainty, crime and gender stereotypes set the pace of everyday life, dreaming represents a powerful form of resistance. Imagining a better future—and drawing it—is seen as a courageous and radical act of hope.

For Tappoyo, a Peruvian fintech whose purpose is to turn invisible women into invincible entrepreneurs, we wanted to tell a story that vindicates, using the power of representation to go beyond established limits. To that end, we invited three women entrepreneurs —Betty, Jackeline and Fany— to express their greatest business aspirations in an experience of drawing and affirmation with Peruvian artists.

Because of their social commitment, their sensitivity and their ability to open up multiple visual possibilities, the artists Eduardo Yaguas, Cristina Zavala and Fortuna Studio (Pierina Masquez and José María Denegri) were the ideal partners for this project.

Beyond the resulting illustrations, such as objects or amulets, what is proposed is an experiential process: of trust, of healing, of affirmation. By telling us their story, in each line the participants make visible not only what they want to achieve, but also everything they have survived along the way to achieve it. From the stereotypes that Fany challenges, to the economic problems that Jackeline faced, or the oncological process and crime that Betty went through, this collective work becomes a mirror that restores dignity to those voices that are often silenced or ignored.