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Sustainable use of forests together with rural communities, connecting them with global markets.
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Circular economy that reduces waste and optimizes recycling with full traceability.
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Climate Tech that optimizes logistics and reduces emissions with decisions based on data.
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Electric mobility for delivery people. Access Tech that reduces job insecurity.
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Affordable, personalized prosthetic solutions that transform the lives of amputees.
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Access to housing through Rent-to-Own: rent with option to purchase, without mortgage credit.


Biotechnology applied to construction that reduces costs and emissions with materials inspired by nature.
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Finance and install photovoltaic systems for companies with increasing savings over time.
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Accessible digital healthcare connecting patients with health professionals.
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Mental health app that helps improve the relationship with alcohol through a 100% digital and accessible treatment.

B2B mobile learning platform that trains workers at the bottom of the pyramid.
The struggling team is organized to add value to you in 5 key dimensions to unlock your potential and that of your impactful startup.
We can't serve others if we're not well. We accompany founders in their emotional well-being, resilience and conscious leadership. Because a startup's greatest asset is you.
“These people from Lucha are very beautiful. Lucha is a colleague and loves Nido very much, I would say they fell in love at first sight. I hear them talking and Lucha always genuinely asks Nido how he is and how he can help him. He teaches him things and laughs at his jokes — as we know, the basis of any healthy and intelligent relationship.”
We help you build a business model that integrates impact as a competitive advantage. Our Data Room gives you access to proven tools, benchmarks and methodologies to scale with purpose.
“We fell short on the topic of energy transition, in other words, there was more to the issue of socio-economic impact, and I remember that it is thanks to Lucho that we came to see Rappi as an option to listen to, and why don't they work with Rappi all of a sudden here in Peru, so it could be the challenge and accelerate things. And it is through Lucha that we signed Rappi. and also the acceleration we have.”
Your story matters just as much as your product. We help you build a narrative that connects with investors, allies and customers. The impact that is not counted, does not exist.
“We had never put so much focus—or so much love—on truly understanding who our clients were and how to bring that to storytelling. That was the best part of the process: all the hours we spent trying to really understand why we do what we do.”
Impact isn't an accessory, it's the core of your business. We help you measure, report and scale your social and environmental impact with methodological rigor, powered by LuChia.
“One of the things I valued most about the impact measurement process is the co-creation that has been done with the fight team and the data methodology team from BraveUp! It allowed us to define new metrics, understand where our value proposition was and also to know what impact we were generating. It was wonderful.”
You are part of a living ecosystem. We connect you with investors, strategic and corporate partners and other impactful founders throughout Latin America and the world.
“At EasyMD, we are proud to be part of this ecosystem. Thanks to the entire Lucha team for trusting in our purpose of bringing health to those who need it most. I feel truly privileged to join a portfolio led by such focused and passionate people.”
Every time we partner with an impact founder, our
Luchante FundI invest between $100K - $200K in your startup.
Our Luchante Fund invests only in companies that partner with LUCHA because we firmly believe that capital is necessary, but never enough.
Members of our community answer the most frequently asked questions they receive about their experience in Lucha.
In this episode of Motivation Guru, Jinmy Espinosa visited LUCHA and spoke with Yoel about how we work as co-founders of impact in Peru and Latin America.
Yoel shares his story: leaving corporate success at Mambo, nearly bankrupt in 2023, and yet building an ecosystem that shows that optimism cannot be negotiated.